After Donald Trump gave the green signal to Farm Bill 2018, which listed out Hemp from a controlled substances list. After that day, the sale of CBD products has seen an unprecedented rise.
The CBD industry is expected to touch the $20 Billion mark by 2024. Seeing this growth, many businesses and start-ups are trying their luck to make profits in the CBD Hemp industry.
We are here to help you out with that. This is a to-the-point guide from which you can learn to make your CBD brand stand out from the crowd. Follow on to learn effective CBD marketing strategies for your CBD oils and other alternative CBD products business.
What is Cannabidiol – CBD?
Cannabidiol, popularly known as CBD is the compound found in Hemp and Cannabis plants. Currently, there are 113 cannabinoids known in the Hemp plant including the THC-tetrahydrocannabinol.
CBD doesn’t induce an elevated state like its peer THC. For this reason, CBD is frequently used to suppress the effects of THC and other harmful substances that promote addiction.
CBD and THC have different effects on our brains. THC acts as a cannabinoid receptor type 1 and partial agonist in our brains. And CBD is a negative allosteric modulator of CB1 receptors in our brain.
Different states have their laws and regulations when it comes to selling CBD products. It’s important to go through all the rules and regulations before starting your CBD business. Learn what you can and cannot do with CBD in your state, and strictly abide by the laws to enjoy the smooth business’s growth journey. Now, let’s explore effective marketing pathways to raise your profits.
Effective CBD Marketing Strategies
Before you get started by following the marketing strategies listed below. It’s important to keep the basics in the back of your mind, especially if you are new to the CBD business.
Marketing comes after you have all your products ready to be sold and delivered fast. Make sure you have all your CBD products ready on your shelf and they can be delivered as soon as the order is made.If you make the mistake of skipping or undervaluing this part. You will soon face problems with supplies and fulfilling the demands of your customers on deadlines, which will lead to bad customer experiences. Therefore, it’s essential to have all your CBD products ready and packed with proper R&D. Once you have this covered. You are good to go!
Now, let’s hop on to CBD marketing strategies.
Advertising involves both traditional and digital marketing. You have to thoroughly analyze the geography and demography of your location and strategically choose whether to move forward with good old traditional ways, electric-fast digital ways, or both. Let’s explore some of the traditional marketing methods.
- Advertise CBD in newspapers, magazines, and pamphlet paper. These are affordable and effective methods to promote your CBD products. There are 222.2 million people who still read magazines in the United States.
- The billboards are an effective but somewhat expensive traditional marketing tactic. With time CBD and its products are getting more and more popular. The captivating copy will engage and encourage passers-by to learn more about CBD products.
- It’s not recommended to step into television ads due to the plethora of rules, regulations, and restrictions regarding what you can and cannot show in TV ads.
Digital Marketing for CBD Products
Digital marketing is a large landscape that covers SEO, content marketing, influencer marketing, affiliate marketing, promotion via social media platforms, and more. Let’s delve into popular digital methods through which you can increase the sales of your CBD products.
1. Search Engine Optimization (SEO): Proven SEO strategy is crucial for CBD products to ensure they appear prominently in search engine results. Use relevant keywords related to CBD, hemp, and specific product types.
– Create high-quality, informative content about CBD benefits, usage, and industry news to attract organic traffic. You can get help from a CBD online marketing company for the SEO of your CBD company.
– Optimize product pages with accurate descriptions, user reviews, and clear images to enhance the online visibility of CBD products.
2. Pay-per-click (PPC): Run targeted PPC CBD marketing campaigns on platforms like Google Ads to reach potential customers active in the CBD market.
– Develop compelling ad copy highlighting the unique selling points of your CBD oil products, such as quality, purity, and potential health benefits.
– Utilize ad extensions to provide additional information and increase click-through rates.
3. Social Media: Utilize popular social media platforms like Instagram, Facebook, and Twitter to build a community around your CBD brand.
– Share visually appealing content, such as product images, infographics, and educational videos to engage and educate your audience.
– Use social media advertising to target specific demographics interested in CBD products and related wellness trends.
4. Influencer Marketing: Partner with influencers in the wellness and health niche who align with your brand values and target audience.
– Encourage influencers to share their experiences with your CBD products through reviews, testimonials, and sponsored posts.
5. Web and Graphic Design: Design a user-friendly website that reflects the brand’s identity and values, ensuring an easy and secure online shopping experience.
– Implement responsive design to ensure your website functions seamlessly across various devices, including mobile phones and tablets.
Remember to comply with advertising regulations and guidelines to market your CBD products, as they may vary across regions. Additionally, prioritize transparency and authenticity in your marketing efforts to build trust within the rapidly growing CBD market.
Email marketing plays a pivotal role in promoting CBD products. By enticing website visitors to subscribe to newsletters with incentives, businesses can build a valuable subscriber list. Segmenting this list allows for personalized content delivery, tailoring messages to individual preferences. Utilizing email campaigns for educational purposes, such as sharing CBD benefits, industry insights, and new product launches, establishes the brand as a reliable source of information.
Challenges You Will Face in Marketing CBD
The CBD products are not FDA-approved. Hence, make a thorough analysis of what to claim and what to avoid. Make sure you adhere to advertising restrictions, and regulations, avoiding unapproved health claims and ensuring transparency. Implementing responsive design for mobile devices, A/B testing, and tracking engagement metrics like open and click-through rates further optimize the effectiveness of CBD email marketing campaigns.
Thoughts on CBD Marketing Agencies
Taking full control of marketing along with finances, product development, and deliveries can get overwhelming. So much so, that it can affect your overall business and can lead to poor customer experience. Unless you have lots of funds to invest in your in-house marketing team, you should let the experts handle the market of CBD products.
There are numerous CBD marketing agencies. Select the one that gives the best results at the most affordable rates. For that, you have to conduct research regarding CBD marketing agencies to promote your CBD online.
Summing Things Up
Now, it’s time to sum things up. You can pin the summary below and use it later.
- CBD, also known as cannabidiol, is extracted from hemp plants. It doesn’t induce the high like its cousin THC.
- Traditional marketing strategies to market CBD products include newspapers, banners, pamphlet papers, magazines, billboards, etc.
- To market your CBD products online. Utilize digital marketing pathways like SEO, PPC, content marketing, social media marketing, and Email marketing.
- Adhere to local state laws to ensure you get into legal trouble.
- Partner with CBD digital marketing agency to get the best results.